Vice President of Marketing
Ellette leads the development and execution of the strategic marketing plan for Hyphen Solutions. She is responsible for driving customer acquisition and retention marketing as well as strengthening the company’s market recognition in the homebuilding industry. She oversees her team’s efforts in corporate branding and messaging, product marketing, design and content development, communications, public relations, social, search, advertising, and web presence. Her team is also responsible for trade show and event management.
Ellette has more than 19 years of marketing and communications experience with SaaS and traditional software services in B2B, B2C, channel partner, network, and direct sales business models. Before joining the Hyphen team, she served in various marketing roles for Microsoft Corporation as well as for business intelligence and performance companies within the healthcare industry. She has been recognized for delivering results of programs and initiatives that have had a significant impact on driving growth and demand, increasing profitability, and improving customer retention and employee engagement. Ellette received her B.A. in Marketing and Communications from the University of North Texas.Back to Team